App & Print For:

Form Print to Screen

Superior Magazine is an international App, Digital and Print magazine for Lifestyle and Business in several cities around the world. With content in the categories; Fashion & Style, Art & Culture and Life & Travel.

The Brief

My task was to take an established global digital and print magazine based in Berlin and transform it into a digital magazine with tablet and phone applications. The magazine will appeal to a wider audience by expanding the content to include topics such as food, culture, travel, and business. It would then be published in several editions: Berlin, Hamburg, Frankfurt, München, London, as well as specific Fashion and Business editions.

“Print on screen” was the motto as the publisher wanted to maintain the genuine feeling of the printed page. The aim was to avoid the blogging or news website style. To give every article or editorial a unique and engaging look.

The Challenge

The various cities, as well as the diverse categories, needed to clearly and practically be different from each other. Nevertheless, it is critical to maintain uniformity in the individuality in order to develop properly a distinct brand identity.

It was significant to develop distinct elements that would exist in all three mediums. So when the reader would open the print or the mobile app he/she would instantly recognize it is the same magazine.
App & Print For:

From Print

To Screen

App & Print For:

Form Print to Screen

Superior Magazine is an international App, Digital and Print magazine for Lifestyle and Business in several cities around the world. With content in the categories; Fashion & Style, Art & Culture and Life & Travel.

The Brief

My task was to take an established global digital and print magazine based in Berlin and transform it into a digital magazine with tablet and phone applications. The magazine will appeal to a wider audience by expanding the content to include topics such as food, culture, travel, and business. It would then be published in several editions: Berlin, Hamburg, Frankfurt, München, London, as well as specific Fashion and Business editions.

“Print on screen” was the motto as the publisher wanted to maintain the genuine feeling of the printed page. The aim was to avoid the blogging or news website style. To give every article or editorial a unique and engaging look.

The Challenge

The various cities, as well as the diverse categories, needed to clearly and practically be different from each other. Nevertheless, it is critical to maintain uniformity in the individuality in order to develop properly a distinct brand identity.

It was significant to develop distinct elements that would exist in all three mediums. So when the reader would open the print or the mobile app he/she would instantly recognize it is the same magazine.

The Ingredients

Each article included three different designs: Print, Phone, and Tablet. Each time the design concept had to be tested to properly fit all three independent formats. Sometimes an idea would start with the printed version and then would be reborn with the new options of the touch screen or vice versa.

Color

Since the magazine contains a variety of subjects, a color fan was needed. Each subject is represented by a distinctive color. After much research and experiments, it was decided to go for pastel colors. What's interesting in using pastel colors is when combining them with a white background a gentle look is created. However, when combining pastel colors with a black background the look transformed completely into a chic and stylish aesthetic. Allowing to sufficiently express a vast range of messages.

Fashion & Beauty

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Art & Design

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Culture & Entertainment

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Business & Politics

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Travel & Food

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Layout

Design That Click