Augmented & Mixed Reality
Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. AR appears in direct view of an existing environment and adds sounds, videos, and graphics to it.
Studio Inbar is at the forefront of technology and invites you to join a new era in design and a new way of thinking.

Here are two AR concepts the studio designed and prototyped:

The Bauhaus

A mobile device application in honor of the 100th anniversary of the Bauhaus.

By using 3d models and text, the app takes the user for a tour through a number of significant points of the movement. Creating an enriching museum-like experience, that does not depend on a place or time and is accessible from every mobile device.

The ingredients

3D Models

The main visual elements that are the school building at Dessau, the symbol of the movement and a painting by the painter and art theorist Wassily Kandinsky.

The last two are the studio 3 dimensional interpretation of the originals 2D images.

From the left:
The Bauhaus symbol

From the right:
Wassily Kandinsky
Line with a point on the edge of the plane

Relations Between Elements In Space

Understanding of the relationship between the user, his surrounding, the device and the interface.

Readability and Usability

Finding a way to lay out the texts while maintaining good readability. At the same time, keeping the user eye connection with the background image (to which the text relates to). As well as keeping in mind the user's healthy and comfortable posture.

Text Too High

❌ Great effort on the hands muscles
❌ The text hides the virtual object

Text Parallel To The Floor

❌ Great effort on the shoulders and neck
❌ Prevents simultaneous viewing with the virtual object

Text In Body Height And Parallel

❌ The bottom of the text is further away from the eye

Text In Body Height And at 45 Degrees

👌🏽The sweet spot
Human–computer interaction (HCI)

Set Up The Stage and Control The Scene

New elements appear only when the user enters the upcoming element proximity. This type of interaction, making it possible to control the way the user moving in the physical space.

As a result, we can create a better, more meaningful user experience, by creating a sense of discovering (new elements), and activating the user's body (walking, rotation, bending, etc.) as well as creating a better cognitive load by focusing the user on one specific element at a time.

Plant Finder

The app that identify plants with just a simple click.

If you’ve ever been on a Sunday stroll in the park or in the woods, or even in your friends house and wondered what kind of plant that is, this is the an app that can help you.

The app identifies the plant and provides general information,  growing instructions and provide a link to an online shop where the user can buy the same kind.

The ingredients


User Interface

Design That Click